E-mail marketing is a form of direct marketing, which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, each e-mail sent to a potential or current customer could be considered e-mail marketing.

Are email campaigns a thing of the past?

Traditional campaigns that focus primarily on email advertising are slowly moving aside for other forms of eMarketing. This refers more to the blanket campaigns with rented lists as opposed to focused email campaigns derived from internal client and customer lists.

But I still want an email campaign, what should I do?

The most important thing you need is the list, your target audience. You can have the best message in the world but if it does not reach the people who want to read it, then it simply becomes SPAM. We cannot empathise enough the importance of a clean list, preferably one you maintain yourself. If you are renting a list, ensure it is from a reputable supplier.

But I don’t have a list.

Don’t worry about it. Here at 247 we have helped many clients generate and maintain their own lists. We can and have interacted with the source providers to ensure all the information provided is relevant and accurate for YOUR particular needs.

Now I have my list, what now?

Given that so many potential clients will first see this message on a handheld device, think about the message and how you can get it across in the first few lines of the email. This will ensure the rest of the message will be read and not relegated to the deleted folder.

At 247 we pride ourselves on our authoring staff. Share with us your ideas and visions and we will transform them into a successful email message and campaign.

What other forms of eMarketing can I do?

We are glad you asked. It is an exciting time with the emergence of the Social Networks. Traditional advertsing campaigns can now be enhanced with the addition of SMS text messaging, Twitter and Facebook posts.

How large is the target audience we hear you ask

Let’s take a look at facebook for business in particular.

FrioLay set a record with over 1.5 million Facebook likes in 1 day. If we take into consideration that only a small percentage actually like an article or post the actual number of views could be over 10 million.

6% of consumers said that they are more likely to recommend a brand after they had “liked” them on Facebook. To give you an idea of what that could mean. There are over 800 million accounts on Facebook and over 50% of them log on every day.

Twitter, LinkedIn, Youtube, the all offer similar statistics. Let 247 help you create the right message, get it to your targeted audience and the sky rally is the limit.