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Mobile Media

Reaching the masses in an ever growing market

As phones get bigger and tablets get smaller are we looking at one single device?

Many websites offer a basic mobile version or even just display the regular site on the phone or tablet. This works well when viewing on a 12” screen but it cumbersome and difficult when viewed through phone.

It is all in the approach. At BOOTIT we get it. We understand the requirements from a mobile web site but more importantly, we realize the limitations faced when designing to such a small screen.

Two Clicks. That’s all it should take you to find the information you are looking for when using a mobile web site. Nobody has time to scroll through pages packed with tiny links or text that is so small it becomes frustrating to the point that a game of patience becomes your focus for the remainder of your commute.

Going mobile comes with a responsibility; let BOOTIT help you with your mobile web site needs. We will analyze your current web site and content. Design a web “application” that will serve your clients and deliver information in an efficient way.

Whether it is through mobile sites, applications or the recent trend of 2D bar codes and image recognition, media brands are taking note and evolving with the ever-changing world of mobile. Many of today’s publications have integrated mobile in some way as they look for alternative avenues in which information and advertising can be delivered.

Going mobile provides the business with the opportunity to deliver what the client wants, when the clients want it and how the client wants it.

Never before has business had the chance the market with such precision and relevance.

So how big is this industry anyway?

The mobile industry is a trillion dollar economy, with over 5 billion mobile consumers worldwide. Don’t sit still while this goes on around you. Let BOOTIT help you stake your claim in the new gold rush.

Mobile Statistics

  • Facebook alone accounts for 10% of all mobile data on the iPhone
  • Globally more people own a mobile phone than a toothbrush
  • There are over 500,000 apps in Apple’s App Store (as at Dec 2011)
  • There are 400,000 apps for the Android operating system (as at Dec 2011)
  • Of the world’s 4 billion mobile phones, 1.08 billion are smartphones
  • Smartphone users are twice more active on social media than non smartphone users
  • 60% admit to using their device while going to the bathroom
  • 86%  of mobile users are watching TV while using a mobile phone
  • Over 200 million access Facebook from a mobile device and 91% of all mobile internet use is “social” related
  • By 2014 mobile internet use should overtake desktop internet use
  • ½ of all local searches are done on mobile devices
  • Half of Twitter’s users use Twitter on their mobile

There are 200 million + views of YouTube clips on mobiles every day